Paramount Prevails Against Rival Studios With Coveted ‘Star Wars’ Trailer Spot
According to Hollywood Reporter, the most coveted trailer spots among rival movie studios in Hollywood are those which will precede Star Wars: The Force Awakens. Paramount and J.J. Abrams’ production company Bad Robot (which is based at Paramount) have secured one of those spots to unveil Star Trek Beyond.
It can only have helped that Abrams directed the first two installments, Star Trek (2009) and Star Trek Into Darkness (2013) and produced Star Trek Beyond. After accepting helming duties on Star Wars, Abrams left the Star Trek reigns to The Fast and the Furious helmer Justin Lin.
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Other 2016 tentpole movies which are expected to land trailer placement on Star Wars: The Force Awakens are Warner Bros.’ Batman v Superman: Dawn of Justice, Universal’s The Huntsman’s Winter War, and Fox’s X-Men Apocalypse and Independence Day: Resurgence.
Star Trek Beyond opens on July 22 and stars Chris Pine, Zachary Quinto, Zoe Saldana, Karl Urban, John Cho, Simon Pegg, Joe Taslim, Anton Yelchin, Idris Elba and Sofia Boutella.